How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]
Tag Archives | healthcare marketing
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing […]
It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]
There’s a reason that some people call seizures “brainstorms.” When your brain is functioning normally, millions of tiny electrical charges travel in a pattern from the nerve cells in your brain to the rest of your body. But sometimes, that pattern gets interrupted by intense bursts, or storms, of electrical energy—and that’s when you have […]
I have a whole new appreciation for finding the right healthcare marketing team—people who are excellent at their jobs and wonderful to be around. Yes, I’ve had the flip side, and it wasn’t pretty. Having the wrong person in a key role can make you hate a job that you actually love. It’s draining and […]
When you find out you’re pregnant, you suddenly have about a million decisions to make. When do family and friends find out? Nursing or bottle feeding? How about the nursery decor? What names are in the running? But actually, before answering any of those, one of the very first decisions to make should be choosing […]
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]
The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much time, and you only get one first impression. Unfortunately, when most […]
Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a little love from marketing.
How many times have you scanned a QR code? Right. And guess what, your healthcare organization’s patients don’t do it either. Here’s why.