Healthcare Web Content: 4 Reasons To Take A More Casual Tone

How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…

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Kadesha Thomas Smith, CareContent

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…

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Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are…

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Samantha Gassel, CareContent

The Ultimate Brainstorm: Surprising Facts About Epilepsy

There’s a reason that some people call seizures “brainstorms.” When your brain is functioning normally, millions of tiny electrical charges travel in a pattern from the nerve cells in your brain to the rest of your body. But sometimes, that pattern gets interrupted by intense bursts, or storms, of electrical energy—and that’s when you have…

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Hiring For Your Healthcare Marketing Team: 9 Interview Questions To Ask

I have a whole new appreciation for finding the right healthcare marketing team—people who are excellent at their jobs and wonderful to be around. Yes, I’ve had the flip side, and it wasn’t pretty. Having the wrong person in a key role can make you hate a job that you actually love. It’s draining and…

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