Healthcare Web Content: 4 Reasons To Take A More Casual Tone

How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…

Continue Reading

Ros Lederman, CareContent

4 Healthcare Websites That Don’t Exist Yet … But Really Should

Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should….

Continue Reading

5 Reasons Why Your Healthcare Website Needs Effective Landing Pages

The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much time, and you only get one first impression. Unfortunately, when most…

Continue Reading

Healthcare infographics: 6 Tips for Doing Them Right

Aren’t infographics just wonderful? It’s nice to see that more healthcare organizations are using them to educate patients and promote their services. But are you doing it correctly? Here are 6 tips to keep in mind.

End the meeting if your healthcare website vendor says this…

As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.