How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]
Tag Archives | healthcare web content
Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should. […]
The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much time, and you only get one first impression. Unfortunately, when most […]
Aren’t infographics just wonderful? It’s nice to see that more healthcare organizations are using them to educate patients and promote their services. But are you doing it correctly? Here are 6 tips to keep in mind.
As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.
Chasing down physicians to help with web content it tough and time consuming. If you’re trying to get out by 5, follow these six steps.
It’s almost 5. If you don’t get started writing that content now, you’ll be staying late. Here are 5 tips to crank it out.