Tag Archives | healthcare website

4 Websites That Say “Nope”: Lessons In Good Web Design

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In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website. That means they never click on any of your links. Never look around. Never get to know who you are. And never become your client. What […]

4 Healthcare Websites That Don’t Exist Yet … But Really Should

Ros Lederman, CareContent

Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should. […]

Content First: 9 Signs It’s Time To Redo Your Healthcare Website

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Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]

End the meeting if your healthcare website vendor says this…

As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.

Redesigning A Healthcare Website? Start With A Strategy

When healthcare organizations want to redesign or launch a site, they often call a web design firm first. That’s kind of like buying a gift, starting with the gift box. Here are 5 reasons why a content strategy should be step one.