Tag Archives | healthcare

Healthcare Web Content: 4 Reasons To Take A More Casual Tone


How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]

Content First: 9 Signs It’s Time To Redo Your Healthcare Website


Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]

Pet Therapy In Healthcare: 4 Facts I Learned After Seeing My Dentist

Ros Lederman, CareContent

I’ve never been the kind of person who was afraid of going to the dentist, though I can certainly understand why some people feel that way. But after a series of rather unfortunate experiences with dentists over the past few years—including several thousand dollars’ worth of possibly unnecessary and definitely painful procedures—I found myself approaching […]

What Value-Based Care Means For Healthcare Providers And Patients

Ros Lederman, CareContent

For better or for worse, healthcare does not exist in a bubble. Everything about it—available funding, legal guidelines, ongoing research, and even patient expectations—are shaped by developments in other industries. And that has impacted the industry’s move toward value-based care. As Deloitte’s 2016 Consumer Priorities in Health Care Survey explains, this means advances in seemingly unrelated […]

The Dropout Effect—And Why Theatre Education Might Be The Answer

Samantha Gassel, CareContent

The high school dropout rate is never “good” news, but at least it’s improving. More US students are graduating from high school than ever before—about 82%. Unfortunately, there are still thousands of kids who leave high school each year without a diploma. If you’re a clinician or work in healthcare, you might be asking, “How is […]

5 Viral Content Marketing Tips Buzzfeed Can Teach Healthcare


If you’ve ever found yourself mindlessly scrolling through listicles like “17 Dogs Who Cannot Handle This Weather” or “30 Corn-Based Recipes You Need To Try This Summer,” you know firsthand the power of BuzzFeed to draw people to the site. What you may not be aware of is that much of this content gets tens […]