Healthcare Web Content: 4 Reasons To Take A More Casual Tone

How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…

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Kadesha Thomas Smith, CareContent

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…

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When My Diagnosis Was HPV Positive: 5 Ways My Doctor Truly Helped

I will never forget the day I got a call from my OB/GYN, informing me that I was HPV positive. I had a colposcopy, and fortunately, there were no signs of cancer. But my clean bill of cancer health didn’t erase the reality that I had a sexually transmitted infection. But my OB/GYN was fantastic….

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