Kadesha Thomas Smith, CareContent

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…

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Samantha Gassel, CareContent

Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!

If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But…

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Content First: 9 Signs It’s Time To Redo Your Healthcare Website

Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the…

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Healthcare Content Marketing: How Much Should It Cost?

It all starts the same way: Your healthcare organization needs to reach a certain audience online. Maybe you’ve been producing healthcare content for years, and now you have so much that you don’t know what to do with it. Or maybe you’ve just realized that content is your ticket to engagement, and you’re just getting…

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