Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception.
At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology.
The main thing I’m thankful for is this grand awakening in the healthcare digital marketing world that content should be the first priority. A long time ago, Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media Studios told me, “They’re not there yet, but in about 2 or 3 years they will be, and then you’ll be well-positioned to be a leader in this area.”
Now, I finally see that happening. Healthcare organizations are finally realizing that the key to having a strong web presence is making sure that the content is well organized, well produced, well promoted, and well analyzed.
This is great for us at CareContent because this shift is directly related to what we do and the approach that we think people should take.
Changing The Way We Approach Web Content Creation
Because of this shift in the world of healthcare digital marketing, I’m really grateful that CareContent has been able to start tackling enterprise-level content strategy and content creation projects for hospitals and other types of healthcare organizations.
It’s been a really exciting experience for us to tackle these projects. We’ve been able to create and plan content that meets our clients’ goals, meets their audience needs, and helps them feel like they can indeed get a handle on their website.
In the process, we’re showing them that web content creation and management doesn’t have to be this ad-hoc beast.
I think the biggest thing of all that I’m grateful for is having a team that is willing to take on this new approach and these new projects—and do an excellent job. They’re a very adaptable bunch, always willing to meet the client’s needs quickly and flexibly.
I’m thankful that augmented reality (AR) is evolving far beyond the cute critters in Pokemon Go. For example, the ARKit, unveiled for Apple’s iPhone 8 and iPhone X, will really make your everyday world “pop.”
Look through your iPhone or iPad’s camera, and you might see anything from a SpaceX rocket landing in your yard to career statistics overlaid on the heads of the pro basketball players you’re watching on TV, notes The Verge.
What does it mean for marketing? The chance to help viewers visualize everything from new home decor to the interior of a brand-new sports car. Watch for endless applications (and some app wars) in the future.
I am thankful for the shift we’ve made at CareContent from mostly blog creation to more of a focus on websites as a whole. To be honest, when Kadesha first put out the idea of making this change, I wasn’t sure what to think or expect.
I knew the learning curve would be steep and the climb could take a while, but I’m truly enjoying the journey because I’m learning so much each and every day. Yes, this is somewhat sappy to say. But it’s true.
I’ve been grateful that CareContent is spreading its wings beyond creating content, and moving toward creating the best places for our clients to showcase that content.
[Note: Sammi would also like to mention that because this is a Thanksgiving-themed post, the wings she mentions above are turkey wings.]
I am grateful that healthcare digital marketing is steering toward creating more personalized narratives.
With so many touchpoints out there to the consumer these days, healthcare institutions have a great opportunity—and, I think, a great responsibility—to speak directly to prospective patients and caregivers, and to show how they’re actually improving outcomes, not just winning awards (although that’s great, too).
I am grateful for the advancement of data technology. Analytics now supports almost every stage of the digital marketing process, from content creation to design. I am amazed at how fast it is spreading in the content world.
Analytics really deepens our understanding of audience’s preferences and helps deliver more relevant and valuable content to them. And it also changes how organizations think about the value of content and decide what content to produce.
Sometimes, this creative process becomes overly formulaic because of these quantitative measurements. But I am grateful that CareContent gives writers the liberty to be creative, even as our ideas are grounded in consumer insights. That’s what makes our approach unique and our content engaging.
As a mom of two young children, I love anything that makes life easier. I’m thankful for technology that makes it easy to communicate with physicians from home—from emailing to sending pictures of rashes to video chatting. It’s nice to have options before deciding to trek to the doctor’s office.
At CareContent, we’ve got lots to be thankful for. What are you thankful for this year in the world of healthcare digital marketing?