Digital Marketing & Business Development Specialist

The Digital Marketing & Business Development Specialist is responsible for executing digital marketing strategies that help CareContent clients grow their audiences and reach their conversion goals. This person is also tasked with researching and outreach to potential clients who can benefit from CareContent’s services. The key result for this team member is growth — growing our client’s online audiences and growing our company's outreach to prospects.

This position would start as a part-time contractor, leading into a permanent position.

Characteristics

The Digital Marketing and Business Development Specialist is…

  • A hunter – eager to find the answer, the resources, the right person, the contact info, the data, whatever’s needed for the task at hand
  • Most concerned with getting results
  • A social media and digital marketing junkie who loves staying abreast of the latest trends
  • All about execution — they love the word DONE
  • Able to work under tight deadlines without compromising speed, accuracy, and quality
  • Mature enough to work remotely without constant supervision and proactively share updates, new ideas, obstacles and solutions

Duties

The Digital Marketing & Business Development Specialist is responsible for…

  • Executing digital marketing campaigns for clients and our own company via email marketing, social media, paid search, and influencer marketing
  • Managing social media calendars for clients and our own company
  • Generating leads for CareContent by researching and reaching out to prospects directly or via campaign
  • Tracking and sharing best practices for digital marketing outreach with the team
  • Posting content and tracking performance for CareContent’s social media accounts, especially LinkedIn
  • Managing client social media accounts, reviewing content to make sure it’s amazing and meets best practices

Qualifications

  • At least 2-3 years of digital marketing experience required
  • Formal training in digital marketing, especially social media, campaign management, and analytics; Certifications preferred
  • Strong interest in digital lead generation and audience growth
  • Proven proofreading and deadline management skills
  • Proficient in LinkedIn, Hubspot CRM, WordPress backend, Facebook, and all things Google, especially Google Analytics

Send Your Application Today

Interested candidates should send your resume or LinkedIn profile and work samples to Kadesha Smith: Kadesha@CareContent.com